DICE.FM

Empowering partners with a smarter B2B platform

A redesign of DICE’s B2B tool to support partners in managing events with ease. From growing a simple MVP into a robust platform, to simplifying complex data and launching new features like promotions, messaging, and better event controls, every design decision was rooted in real needs, making the experience more intuitive, powerful, and human.

From MVP to a complete platform

DICE’s B2B tool started as a lean MVP but partners needed more. I worked closely with product and support teams to identify the biggest pain points and turn early workarounds into real, scalable features.

We gradually transformed the platform into a reliable home for promoters: more powerful, more intuitive, and ready to support events at any scale.

Making complex data feel effortless

Ticketing, reporting, scheduling, communication… Behind every event is a maze of data. My job was to make sure none of that complexity reached the user. Through thoughtful UX and clean UI, I translated dense workflows into simple, beautiful screens that help partners focus on what matters: putting on great shows.

New tools, new possibilities

As the platform grew, so did our toolbox. I helped redesign the event list and event overview for better clarity and control, introduced in-platform messaging to improve communication with attendees, and launched a flexible system for creating promotions and discounts. All of it built with real partner feedback and designed to make their lives easier.